The WildChoices Assessment Outcomes (WAO) Since its launch in March 2022, the WildChoices Assessment Outcomes (WAO) has provided the only comprehensive list of captive wildlife tourism facilities in South Africa and their assessment outcomes against industry standards of sound ethics and good practices. The WAO serves as a voluntary guideline for the industry, empowering tour operators, destination managers, agents, and both domestic and international tourists to make informed decisions when choosing which captive wildlife tourism facilities to support. Additionally, facility owners can use the WAO as a benchmark to evaluate their own operations and implement necessary changes.