PinkDrive NPC, a health sector NGO, was founded in 2009 by Ms. Noelene Kotschan, on the premise that "Early detection will help to prolong a life." PinkDrive's cardinal purpose is to contribute meaningfully towards preventing as many people as it can, from succumbing to breast, cervical, prostate and testicular cancer. It's primary focus is on citizens without access to reasonable care for these conditions, and who reside in areas where health services do not reach.
It recognises that treatable cancers receiving even the basic levels of care, could translate into varying lengths of extended life for the afflicted, when detected and treated early. It's posture is ostensibly a promoter of health awareness in general, and specifically health education and heightening awareness of gender-related cancers in South Africa.