RHCRU is dedicated to the holistic and sustainable conservation of elephants and other wildlife in a modernizing Africa. We believe that the best approach to conservation is to look at the bigger picture of conservation, and the positive and negative effects of conservation on both rural communities and wildlife, finding win-win solutions for all by creative, out of the box thinking. Innovation at RHCRU is supported by collaboration with efforts in various academic and non-academic fields; working and supporting areas such as research, elephant welfare, human-elephant conflict mitigation, environmental protection, community outreach and anti-poaching.