Cause Index

Media Monitoring Africa

Media Monitoring Africa (formerly Media Monitoring Project) is a non-profit organisation that promotes democracy and a culture where media and the powerful respect human rights and encourage a just and fair society. MMA acts in a watchdog role to promote ethical and fair journalism that supports human rights.

Vision
MMA's vision is a responsible, quality media that enables an engaged and informed citizenry in Africa and across the world.

Mission
MMA aims to promote the development of a free, fair, ethical and critical media culture in South Africa and the rest of the continent. To achieve MMA’s vision, the three key areas that MMA seeks to address through a human rights-based approach are:

Media Ethics
Media Quality
Media Freedom
Objectives
MMA seeks to realise the following core objectives:

To be the pre-eminent media “watchdog” in Africa.
Improved news quality and ethics in reporting in Africa.
Robust and effective communication legislation and media codes of conduct in Africa.
Values
Transparent
Being open and fair about our standards, values and methodologies.
Credible
Consistently providing quality research and informed opinion based on best-practice.
Innovative
Demonstrating leadership, creativity and progressive approaches to meet the changing needs of the media environment.
Informed
In-touch with current media issues impacting on human rights and democracy, and anticipating future trends.
Respect for Human Rights
Ensuring that equality, dignity and participation inform all our work practices and methodologies.

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