The Kingfisher Badge is a local initiative that calls for the support of the Wilderness hospitality and tourism sector to participate in the socio-ecological development of the greater Wilderness area thereby supporting a culture of collective action, care and collaboration for a thriving Wilderness. In the spirit of regenerative tourism establishments and their patrons can actively contribute to Wilderness-based conservation and community development projects and programs. The funds generated will be channelled to a) community projects in Nature's Valley (Kleinkrantz), Touwsranten/Hoekwil and Heights Village (Wilderness Heights) and b) conservation projects across the greater Wilderness landscape. The Kingfisher Badge has been created as the vehicle to ultimately have a healthy society living within a thriving natural environment and thereby maintain it as a destination to which visitors can happily return, when they do. www.kingfisherbadge.org.za