The charity was started in 2005 by two IRONMAN athletes who dedicated their first race to raising funds for a children charity in Port Elizabeth. 18 years later the Trust now supports 22children charities throughout South Africa. Funds are raised at all IRONMAN event locally. Funding collected is spent on immediate needs of the kids in areas of: education,nutrition,sports,medical costs and approved capital projects . All the charities supported are registered NPO's and all fall well within the requirements of BBBEE