Our mandate is to facilitate the growth and evolution of South Africa’s animation industry by
1. Creating new business opportunities by identifying and coordinating export missions to key markets
2. Conducting and participating in global market research.
3. Creating knowledge-sharing opportunities to upskill our animation professionals
4. Helping bring our studios and their original properties to market-readiness
5. Consulting with government on policy and strategy, building the framework that will enable the animation industry to thrive.